Portrait, Video
& Social Media


Making artists and Chilean culture visible in Berlin

Magma Studio

Pablo Hassmann
Leonard Leesch


Pablo Hassmann

Social Media
Magma Studio

Two thousand nineteen was the first edition of Chi_Cx Art Festival. The event took place in GlogauAir, a well known Art Residency in the heart of the city Kreuzberg, Berlin, with the support of new partners and the participation of 78 chilean artists. Magma created a portrait series and conducted a documentation to be implemented on social media as a campaign to visualize the chilean artists inside their own working spaces, as a way to give a unique insight to a growing audience. During the event, MAGMA captured stills of the exhibition and the events, and finally produced a short video for promotional use.

The challenge was to create a new visual identity for Chi_Cx's new Instagram and its Facebook fan page. The strategy to generate attention to the event was to offer a glimpse into the workspace of some artists and then to use their personal social networking sites to increase the visibility of the festival. Their social media channel turned into an active platform, growing constantly in followers and interactions.

Furthermore, a foto and video documentation was produced and managed for their social channels during the event. The content was made available to various press channels throughout Germany and Chile (Deutsche Welle, El Mostrador and Artichoke Magazine).


+49-176 99 007 338