Social Media Campaign

AFRIKAMERA FILM FESTIVAL

Building bridges between German and African film markets through social media, and bringing communities together.

Production
Magma Studio

Video
Brian Karp
Leonard Leesch

Photography
Christian Demarco
Pablo Hassmann

Graphic-design
Justina Leston

Social Media
Magma Studio

For Afrikamera’s 2019 edition “Africa Lusofonia” in the Arsenal at Potsdamer Platz we took over the management of their social media channels for two weeks. We were aiming to increase the awareness of the festival amongst a younger audience, especially of the POC community. To do so we gave the recently launched instagram channel a new visual identity and a coherent visual language for an easy recognition amongst younger generations: We initiated a collaboration with community relevant influencers who significantly increased the outreach and impact of our campaign. During the festival we produced portrait series of the present filmmakers in a unique style that went along with the visual identity of the brand design. To keep the audience updated with the actual program, we also did real time photo-text editing and postings, providing continuous input for all social media channels.